How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Performing Arts and Its Branches

Dance, drama and music that are performed in front of many people or audiences are known to belong in performing arts. This type of art is different from plastic arts which only involve several artworks made from different type of materials like clay, paint, wood and metal. These artworks are often created by many artists and are displayed during exhibits but unlike performing arts, the presence of the artists is not required or is not necessary at all. When it comes to performing arts, the artists themselves together with their performances are the ones that the audiences are interested in. These people are then commonly known as performers.

This type of art is not new to the society because this has been around for so many years now. It actually started centuries ago. This type or art is even more common in schools all over the world and it often involves a number of people who all have the passion to please the crowd by showcasing their talents. By wearing a huge variety of costumes, wigs, masks, foot wears and other accessories, an artist becomes/transforms to a totally different person in front of the crowd and then performs.

As mentioned earlier, there are three branches of performing arts – the dance, drama and music. The first type of performing arts is dance which basically refers the movements of the human body using a particular rhythm. Performing a dance is not only intended to please the crowd but it is also a way to express the performer’s sentiments. It is also a way of showing the people different types of cultures or telling them about the history of a certain place. A dance can be in several forms like folk dance, ballet and many more.

Another branch of performing arts is the drama which is mainly about acting in front of the people. In a drama, the performers act out a particular story in order to entertain their audience. Aside from acting, music, dance, sound, speeches and other elements of performing arts are used for the best performance.

And the last branch of performing arts is music. Music does not only refer to the musical instruments or the sounds that they make, it also involves the people who play the instruments and the voices of the people singing. Music basically started several years ago and from then it became one of the most popular ways to entertain people. Usually, there are four things which make music complete – the pitch, rhythm, dynamic and the timbre.

Each of the branches of performing arts plays a very important role in the entertainment world. All these things make performing arts complete and very interesting. Not only because it is a very good way to entertain people but because this is also a way for other people to see the skills and talents of the performers. It is also a very good way to let the whole world know on what are the things that the performers can do and offer.

The History and Culture of Stretched Ears

People have been decorating and making changes to the appearance of their bodies since recorded history began. This has taken many forms through the ages, such as tattooing, piercing, stretching, scarring, branding, muscle sculpture, hair styling and many more, and for almost as many different reasons.

The three major purposes of these forms of body modification have historically been tribal (to display allegiance to one tribe or group of people), in war (to scare the enemy and distinguish friend from foe), and for fashion and perceived beauty. Ear stretching has been popular for centuries, but this popularity has increased in Western culture in recent years.

For some, there is a profound spirituality in the protracted process of stretching ears, while for others it is fun and more involved than simple ear piercing, and the fact that fewer people do it adds to its appeal. Others have their own reasons, but irrespective of these, stretched ears have always been part of human history and will continue to be so.

Reasons For Stretching Ears

Just as with other forms of body modification or enhancement, people have historically stretched their ears for a number of reasons. For some cultures, this represented a coming of age, while for others it was carried out to enhance beauty or sexuality. Throughout the ages it has been used both for religious reasons and to protect the subject from witchcraft or evil. Ear stretching is still carried out all over the world for a variety of reasons, including those mentioned above.

If you travel to Africa, you will find that stretched ears are common among many indigenous peoples, including the Maasia in east Africa, the Mursi in Ethiopia, and it is also carried out in some Asian countries such as Thailand. In South America, stretched ears are common amongst the Huaorami of the Amazon Basin, but you generally need go no further than your own hometown to see some excellent examples of ear stretching. Stretched piercings and flesh tunnels are now a common form of ear adornment for Western youth.

Icemen and Pharaohs

One of the more famous examples from history is Ötzi the Iceman, a 5,300 year-old mummified body found in the Alps between Austria and Italy. In addition to several tattoos, Ötzi had an ear stretched to around 7 mm – 11 mm diameter. The giant Easter Island statues display stretched ear lobes, the likely reason for them being known as ‘Long Ears’. The story goes that the statues were carved in honour of the original inhabitants of the island representing them with the earlobe stretchings that were part of their culture. When a different tribe arrived on the island, they were known as ‘Short Ears’, and were forced into slavery by the Long Ears. Eventually there were more Short Ears than Long Ears, and the latter were overthrown and the statues toppled over.

In Egypt, the boy king Tutankhamen is represented as having stretched ears, and his famous golden death mask features holes that can take 10 mm diameter bars. The processes used to stretch these famous sets of ears are not known, because there are many techniques that can be used. It is likely that primitive stretchings were carried out using wooden plugs or bamboo, and although a few people like to return to these early methods, they are not recommended today for health reasons.

Stretching Ears is Not Reversible

If you are interested in stretched ears, there are certain factors of which you should be aware. The first is that it is generally permanent. Once stretched, your ears stay that way. The holes do not heal over like a normal ear piercing, so make sure that you are happy with having stretched ears for the rest of your life. There is time at the beginning to stop and allow your ears to heal back to normal, but once the diameter reached 10-12 mm, it is too late and the hole will not close up. Another is that it takes time and patience. You do not visit a piercer and come out after an hour or two with stretched ears!

If you have decided that you want it done, you are advised to have the procedure carried out professionally. Yes, you can go it alone, but a professional will provide you with the best results, and it will also be safer. It will be quicker if your ears are already pierced, because otherwise you will need that done first and then wait up to 8 weeks for it to heal. Then you can start of the stretching, or gauging as it is often referred to.

That is because the diameter of the needles used is referred to as their ‘gauge’. The gauge of a needle drops as the diameter increases, so that an 18-gauge needle is small – in fact, that’s the gauge of an average initial piercing. Once you reach a 2 gauge, the diameter is that of a pencil and so on down. An 11 mm hole is 000-gauge (actually 11.11 mm or 7/16 inch).

Ear Stretching Should Not Be Rushed

As already explained, ear stretching is a slow process, and you should never try to rush it. If you try to rush, it will likely take longer eventually because unless the ear has time to get used to each lower gauge it won’t heal properly. You might then have to start all over again. Gauged ears should not bleed and there is distinct procedure to follow. Fundamentally, you increase the diameter of the piercing in small steps, allowing healing between each step. A common way to achieve this is to use an insertion taper, where one end of the taper is the same diameter as your existing hole, and the other side is of larger diameter.

This can be in the form of a stud that you wear until you are ready for the next size up. The next stud will have one end at the current diameter and the other at the lower gauge (larger diameter). That is pushed through and secured, and you wear that until the next insertion, and so on. If you keep your ears and jewellery clean and sterilized between sessions using anti-bacterial soap or saline solution then you should heal fine between each session – allow about two weeks between sessions.

Take the Advice of the Pros

It is very important to follow the advice of the professionals, and do not try to cut corners. Many people have ruined their ears by failing to be patient, so don’t let that be you. Follow cleaning instructions to the letter, both during and after the entire stretching process. There are many different types of ear jewellery available for stretched ears, including flesh tunnels, bars and rings.

There is also a wide choice of materials, from wood or plastic to gold and platinum. Many prefer glass while others find Teflon best, particularly if they suffer allergies. Niobium, surgical stainless steel and titanium are also popular materials for stretched ear jewellery.

Keep in mind that not all can be worn indefinitely, particularly the porous materials such as wood, shell and some plastics that can harbour bacteria, yeasts and fungi. Such jewellery should be regularly removed and thoroughly cleaned and sterilized. Ear stretching sets you apart from the usual crowd, and can be a very distinctive form of ornamentation. It is something that few people regret having done.

Formal and Informal Page Layouts Formats for Designing

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader’s attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his/her work very attractive, effective and unique.

i. Formal / Symmetrical layout:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical centre line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting “toolbar” on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.

• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.

• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.

• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.

ii. Informal Layout

It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.

• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).

• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.

• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).